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Business Ethics Examples and Explanation for Prospective Leaders

Written by: North Carolina Central University   •  Oct 16, 2024

Professionals talking in a business meeting around a conference table.

Business Ethics Examples and Explanation for Prospective Leaders

Business ethics are the moral principles and standards that guide behavior in the business world. They encompass the values, responsibilities, and choices that shape how individuals and organizations conduct themselves in commercial activities.

Business professionals should have a strong understanding of these ethics, which they can gain through an effective educational program, such as a Bachelor of Business Administration (BBA). They can also understand these principles in context by looking at examples of business ethics used by real organizations.

What Are Business Ethics?

Business ethics apply to various aspects of business, including corporate governance, employee relations, customer interactions, environmental practices, and social responsibility. They aim to balance the pursuit of profit with ethical considerations, recognizing that long-term success often depends on maintaining trust, integrity, and a positive reputation.

Business ethics are about doing what is right, fair, and just in business operations and decision-making. They go beyond mere compliance with laws and regulations, focusing on moral judgments and behaviors that may not be legally mandated but are considered ethically appropriate.

In today’s globalized and interconnected world, adhering to strong ethical principles has become increasingly important for businesses. It helps companies avoid scandals and legal issues, builds sustainable stakeholder relationships, and creates societal value.

Principles of Business Ethics

There are 12 main principles of business ethics. They include:

  1. Accountability: Taking responsibility for decisions and actions
  2. Compliance: Following all relevant laws and regulations
  3. Confidentiality: Protecting sensitive information and respecting privacy
  4. Fairness: Treating all stakeholders equitably and impartially
  5. Honesty: Being truthful and transparent in all business dealings
  6. Integrity: Adhering to strong moral principles and values consistently
  7. Leadership: Setting a positive ethical example for others to follow
  8. Professionalism: Maintaining high standards of conduct and competence
  9. Respect: Valuing the dignity and rights of all individuals
  10. Social responsibility: Considering the impact of business activities on society and the environment
  11. Transparency: Being open about business practices and decision-making processes
  12. Trustworthiness: Building and maintaining trust with all stakeholders

These principles provide a framework for ethical business conduct.

Why Are Business Ethics Important?

Business ethics underpin responsible and sustainable practices, balancing profit with moral obligations to stakeholders and society. Ethical behavior builds trust, enhancing a company’s reputation and attracting loyal customers, talented employees, and confident investors. This trust fosters long-term relationships and a competitive edge. Ethical practices ensure legal compliance, reducing the risk of costly lawsuits and creating a stable operating environment.

Within organizations, strong ethics boost employee morale and productivity, leading to higher retention and easier recruitment of top talent. Production managers are a key part of this process. Financially, ethical businesses often achieve long-term profitability, avoiding the pitfalls of unethical shortcuts. As consumers increasingly favor ethical companies, strong ethics drive market share and brand loyalty, positively impacting the bottom line.

Ethical businesses address societal and environmental challenges, contributing to global solutions and enhancing their reputation. Ultimately, establishing and adhering to strong business ethics creates a win-win scenario, benefiting companies, stakeholders, and society, and leads to more sustainable and successful businesses in the global economy.

Business Ethics Examples in Context

Business ethics are shaped by the social, economic, and cultural contexts in which companies operate. In today’s globalized world, businesses face diverse stakeholder expectations, regulations, and cultural norms. Social media amplifies the impact of corporate actions, making ethical behavior crucial as missteps can quickly lead to an international backlash. Global issues like climate change and technological advancements compel businesses to rethink their roles and responsibilities, balancing short-term profits with long-term sustainability.

The COVID-19 pandemic underscored the importance of ethical leadership, especially in decisions affecting employee safety and community support. In this complex environment, business ethics are not just about moral obligations; they are strategic tools for managing risks, adapting to change, and building trust with customers and employees. Ethical practices are essential for navigating today’s interconnected business landscape and ensuring long-term success.

Ethical Business Examples

Following are three business ethics examples:

  1. Fair labor practices: Nike, for example, prioritizes ethical labor practices and ensures that all employees, regardless of location, are paid fair wages, work in safe conditions, and have reasonable working hours. This initiative includes avoiding child labor and forced labor and treating workers with respect and dignity. They are advocates for all Nike policies, products, and tools and everyone involved in the production of their products.
  2. Environmental responsibility: An ethical business actively works to minimize its environmental impact. This practice could involve reducing carbon emissions, using sustainable materials, and responsibly managing waste. Companies like Patagonia have committed to sustainability by using recycled materials and renewable energy sources. They have also joined the Fair Trade movement to ensure living wages exist within the supply chain.
  3. Transparent marketing and advertising: Ethical businesses like Warby Parker ensure their marketing managers use honest and transparent practices. They avoid misleading claims about products or services, clearly disclose terms and conditions, and refrain from exploiting vulnerable populations.

Earn a BBA Degree Online

A firm understanding of business ethics can help companies improve their bottom line and practice better business practices. An undergraduate business degree, such as a Bachelor of Business Administration (BBA), can help professionals gain the foundational knowledge they need to make ethical business decisions.

The online BBA from NCCU is designed to cultivate a deep understanding of core business principles, such as finance, marketing, management, and operations, ensuring that graduates are well prepared to navigate the complexities of the modern business environment.

In addition to academic rigor, NCCU Online fosters ethical leadership and social responsibility, encouraging students to consider the broader impact of business decisions on society and the environment. By instilling these values, the program ensures that graduates drive businesses forward and contribute positively to their communities and the world at large.

Learn more about how an online BBA from NCCU can equip future leaders with the knowledge, skills, and ethical foundation needed to excel in their careers and make meaningful contributions to the business world.

Recommended Readings:

What Is Strategic Management?

HR Manager Career Overview

What Does a Marketing Manager Do?

Sources:

BoardEffect, Why Business Ethics Are Important for Your Organization

Fair Labor Association, Nike

Fair Labor Association, Participating Companies

Indeed, 15 Ethical Principles in Business (With Definitions)

Indeed, What Are Business Ethics? Meanings, Types and Examples

Institute of Business Ethics, What Is Business Ethics?

Investopedia, What Is Business Ethics? Definition, Principles, and Importance

Patagonia, How We’re Making Change

Patagonia, Why Recycled?

The Economist, “The Ethics of Business”

Warby Parker, Impact Report

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